Markuva vs Looka: Which Is Right for You?
If you want a Looka alternative that goes beyond logo generation to include AI-generated brand strategy, written voice and tone guidelines, and ongoing content intelligence, Markuva delivers the complete brand kit — strategy, voice, and visual — for a one-time $14.90, where Looka centers on logo output and basic brand assets.
Founders who want a logo and a small set of branded mockups quickly and do not need strategy, voice, or content support.
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Feature comparison
| Feature | Markuva | Looka |
|---|---|---|
| AI brand strategy (positioning, personas) | ✓ | — |
| AI logo generation | ✓ | ✓ |
| Brand voice and tone guidelines | ✓ | — |
| Brand guidelines document | ✓ | Basic style sheet |
| AI Brand Consultant chat | ✓ | — |
| Content Intelligence | Insights-1 $39/mo and up | — |
| Full brand kit pipeline (strategy + voice + visual) | $14.90 one-time | — |
| EN + PT-BR multilingual | ✓ | — |
Notes: Markuva charges once for the brand kit ($14.90, or $24.90 with all ten logo styles) and keeps the kit permanently available. Content generation comes with the Insights-1 ($39/mo) and Agency ($69/mo) subscriptions.
Start your brand kit
Answer five questions and watch the brand take shape — positioning, personas, visual references and the image direction. Unlocking the kit is $14.90, one time.
Which tool is right for you?
Choose Markuva if…
- ✓You want a complete brand kit (strategy + voice + visual), not just a logo.
- ✓You need brand voice and tone guidelines documented for your team.
- ✓You want ongoing content generation as part of the same platform.
- ✓You want to see the positioning, personas and visual direction before you pay for anything.
Choose Looka if…
- ✓You only need a logo and basic branded mockups, nothing else.
- ✓You want a logo editor with a wide library of visual styles.
- ✓You already know your brand strategy and just need fast logo output.
Pricing comparison
Markuva pricing
- One-time
- Brand kit — $14.90 one-time. Complete pipeline (strategy + voice + visual) plus one logo in the style you choose from ten. Permanent access, no subscription.
- Brand kit + all styles — $24.90 one-time. The same kit plus all ten logo styles.
- Monthly plans
- Insights 1 — $39/mo. Content Intelligence for 1 brand kit. Instagram monitoring not available yet.
- Agency — $69/mo. Everything in Insights 1, plus content generation for every brand kit on the account.
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Looka pricing
- Free tier
- Free preview of generated logos; downloads gated behind a paid plan.
- Monthly plans
- Basic plan starts at $20 one-time for a logo download; Brand Kit subscription starts at $96/year.
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Compare other alternatives
Start your brand kit
Answer five questions and watch the brand take shape — positioning, personas, visual references and the image direction. Unlocking the kit is $14.90, one time.
Start your brand kit