# Markuva — Complete Product Documentation > AI-powered brand kit generator. You answer five questions and watch the brand take shape — positioning, personas, visual references, image direction — then unlock the complete kit for a one-time $14.90. Strategy, visual identity, brand voice and logo. ## About Markuva is a SaaS platform that generates complete brand kits using AI. Unlike competitors (Looka, Tailor Brands) that only generate logos, Markuva delivers full brand strategy + visual identity + brand voice + AI chat consultant + content intelligence. - URL: https://markuva.com - Type: Web Application (SaaS) - Languages: English, Portuguese (Brazil) - Founded: 2026 --- ## Detailed Feature Breakdown ### Brand Strategy - AI-generated market positioning based on your business description, audience, and goals - Competitive landscape analysis identifying gaps and opportunities - Brand archetype and personality definition - **Who it's for:** Any business that needs strategic clarity before designing their brand ### Visual Identity - Color palette generation (primary, secondary, accent, neutrals) with hex codes and usage guidelines - Typography recommendations (heading + body font pairings) - Style direction and visual mood definition - **Who it's for:** Startups and solopreneurs who want a cohesive visual system without a designer ### Logo System - Ten logo styles to choose from; the chosen style is generated with Ideogram V3 via FAL.ai ($14.90 covers one style, $24.90 all ten) - Each logo automatically processed into variants: transparent background, dark mode, icon-only, monochrome, and favicon sizes - Logos you pay for stay in the account permanently; styles you haven't drawn yet can be added later with a logo batch ($10.00) - **Who it's for:** Anyone who needs a professional logo without hiring a designer ### Brand Voice - Tone of voice guidelines (formal/casual, serious/playful, etc.) - Messaging framework with key messages and taglines - Communication style rules for different channels - Sample copy demonstrating the brand voice in action - **Who it's for:** Content creators, marketers, and founders who need consistent brand communication ### AI Chat Consultant - Contextual brand strategy advisor that knows your entire brand kit - Ask questions about copy, positioning, campaign ideas, or get feedback on decisions - Conversation history preserved across sessions - **Who it's for:** every account — no tier gate, subject only to fair-use rate limits ### Content Intelligence - Automated content thesis generation based on brand strategy - Ready-to-record scripts (hook, development, punchline, caption) built from your brand kit - Brand guardrails ensure all content stays on-brand - 5-agent pipeline: analyst, researcher, strategist, scriptwriter, guardian - **Who it's for:** Insights-1 ($39/mo, 1 brand kit) and Agency ($69/mo, every brand kit on the account). Instagram monitoring is not available yet: it needs API access that Meta has not granted. ### PDF Export - Complete brand guidelines document assembled from all pipeline outputs - Professional formatting ready to share with teams, vendors, or clients - **Who it's for:** All tiers — your brand book in one downloadable file ### Sharing - Public link to your brand kit viewable by anyone (no login required) - 7-tab viewer: overview, strategy, voice, visual, guidelines, logo system, mockups - **Who it's for:** All tiers — share your brand with stakeholders --- ## Pipeline Deep Dive Markuva uses an 8-stage AI pipeline. Each stage produces a deliverable that the user reviews and approves before the next begins. ### Stage 1: Briefing - **What the AI does:** Collects business information through a quick setup wizard - **User action:** Describe your business, audience, goals, and preferences - **Output:** Structured brief used by all subsequent stages ### Stage 2: Research - **What the AI does:** Performs competitive analysis, identifies market positioning opportunities, analyzes industry trends - **User action:** Review research findings, approve or request adjustments - **Output:** Competitive landscape document with positioning recommendations ### Stage 3: Personas - **What the AI does:** Generates 3 ideal customer personas with demographics, psychographics, pain points, and goals - **User action:** Review personas, approve or refine - **Output:** Persona profiles used to inform brand voice and visual direction ### Stage 4: References - **What the AI does:** Curates visual and brand reference inspiration aligned to the brief and research - **User action:** Review references, confirm alignment - **Output:** Mood board and reference collection ### Stage 5: Image Direction - **What the AI does:** Defines visual identity guidelines — photography style, mood, composition, color usage - **User action:** Approve visual direction - **Output:** Image direction document for creative consistency ### Stage 6: Brand Kit - **What the AI does:** Generates complete brand strategy, visual identity (colors, typography, style), and brand voice documents - **User action:** Review all brand elements, review and approve - **Output:** Full brand kit (strategy + visual + voice) ### Stage 7: Logo Generation - **What the AI does:** Generates the logo in the style you choose from ten, using Ideogram V3, with post-processing for transparent, dark, icon, mono, and favicon variants - **User action:** Pick the style; styles you haven't drawn can be added later - **Output:** Complete logo system with all variants ### Stage 8: Delivery - **What the AI does:** Assembles final brand kit into a downloadable PDF brand book - **User action:** Download the PDF or Markdown file, or share the public link - **Output:** Brand book PDF + shareable public link --- ## Pricing Markuva charges for the brand kit **before** it is generated. The five steps that precede it — briefing, market research, personas, visual references and image direction — carry no charge, and they produce no downloadable file: what you get there is the brand taking shape on screen, so you can judge the work before paying for it. ### One-time purchases | SKU | Price | What it grants | |-----------------------------|--------|-----------------------------------------------------------------------| | Brand kit | $14.90 | The complete kit + 1 logo in the style you choose from ten | | Brand kit + all logo styles | $24.90 | The same kit + all ten logo styles | | Logo batch | $10.00 | Completes the set of ten for a kit that already has one style | There is no discount in the bundle: $24.90 is exactly $14.90 plus $10.00, so both routes to all ten styles cost the same. Everything purchased stays permanently available in the account; nothing is deleted. ### Subscriptions | Tier | Price | Content Intelligence | Coverage | Instagram monitoring | |------------|---------|-----------------------|----------------------------------|-------------------------| | Insights-1 | $39/mo | Yes | 1 brand kit | Not available yet | | Agency | $69/mo | Yes | Every brand kit on the account | Not available yet | Note: the one-time brand kit purchase and the subscriptions are independent. Buying the kit does not start a subscription, a subscription does not include a kit, and AI Chat is available to every account. A standalone per-brand-kit Content subscription is planned and not yet available. ### Special Rules - **Pay before generate:** the brand kit is generated after payment, not before. Nothing is charged during the five preceding steps. - **You choose the style:** $14.90 generates the logo in the one style you select out of ten. It is a choice, not a lottery. - **Permanent archive:** every kit and every logo you pay for stays available in the account indefinitely. --- ## Use Cases ### Solopreneurs Freelancers and solo business owners who need professional branding but can't afford agency fees ($5,000-$50,000). Markuva delivers agency-quality brand strategy and visuals for a one-time $14.90. Complete your brand kit during a lunch break and start using it immediately. ### Startups Early-stage startups preparing for investor meetings, product launches, or market entry. Need to establish brand identity quickly and professionally. The 8-stage pipeline ensures strategic depth — not just a pretty logo — which matters when pitching to investors who evaluate brand clarity. ### Agencies Creative and marketing agencies managing multiple client brands. On a paid plan an agency keeps every client brand in one account, unlocking each kit for $14.90; the Agency tier ($69/mo) adds content generation for every brand kit on the account. White-label exports and a multi-client workspace are not available. Brand strategy turnaround drops from weeks to hours. ### Freelance Designers Designers and creative directors who want an AI co-pilot to accelerate the strategic phase of brand projects. Use Markuva to generate strategy and positioning, then apply your creative expertise to refine the visual output. The AI handles research and structure; you handle craft. --- ## Technology ### AI Models | Purpose | Provider | Model | |---------|----------|-------| | Text & Strategy | Anthropic | Claude (text generation, brand strategy, content) | | Logo Generation | FAL.ai | Ideogram V3 (ten styles offered; the chosen style is generated) | ### Infrastructure | Layer | Technology | |-------|-----------| | Frontend | Next.js 16 (App Router, Turbopack), React 19, TypeScript strict | | Styling | Tailwind CSS v4, shadcn/ui (Radix UI), Lucide icons | | Auth | Supabase Auth (email + OAuth Google/GitHub) | | Database | Supabase PostgreSQL | | Storage | Supabase Storage (images, PDFs, brand assets) | | Billing | Stripe (subscriptions, webhooks, customer portal) | | Hosting | Vercel (Brazil region — gru1, auto-deploy) | | i18n | Custom dictionaries (EN + PT-BR, ~600+ strings each) | --- ## FAQ ### What exactly is included in a brand kit? A complete brand kit includes: brand strategy (positioning, personas, competitive research), visual identity (color palette, typography, style direction), brand voice (tone guidelines, messaging framework, taglines), a logo in the style you choose from ten, with all variants, and a downloadable PDF brand book. ### How does the AI generate my brand? Markuva uses Claude by Anthropic for text/strategy generation and Ideogram V3 (via FAL.ai) for logo creation. The 8-stage pipeline guides you through briefing, research, personas, references, image direction, brand kit assembly, logo generation, and final delivery. Each stage builds on the previous one. ### Can I edit what the AI generates? Yes, before you accept a stage. Every stage has a review step where you can request changes or give feedback. Once you accept a stage it is locked — Markuva doesn't support editing or regenerating an accepted stage today. Logo styles you haven't drawn yet can still be added later. ### What do I pay, and when? You answer five questions and watch the brand take shape — positioning, market research, personas, visual references and the image direction. Nothing is charged up to that point, and nothing downloadable is produced there either. You decide at the wall: $14.90 unlocks the complete kit plus one logo in the style you choose from ten; $24.90 unlocks the same kit plus all ten styles. Both include sharing via public link, PDF export and AI Chat. Content Intelligence comes with the Insights-1 ($39/mo) and Agency ($69/mo) subscriptions. ### How long does logo generation take? Generating a chosen style takes approximately 60-90 seconds. Each logo is then automatically post-processed into 5 variants (transparent, dark, icon, mono, favicon), which takes an additional 30-60 seconds. ### Can I share my brand kit? Yes, every purchased kit includes public sharing. You get a unique link that anyone can view without logging in. The shared view includes all 7 tabs: overview, strategy, voice, visual, guidelines, logo system, and mockups. ### Is there a PDF export? Yes, every purchased kit can export a complete brand guidelines PDF. The document includes all strategy, visual identity, brand voice, and logo system information assembled into a professional brand book format. ### What languages are supported? Markuva is fully bilingual: English and Brazilian Portuguese. The interface, AI-generated content, and all documentation are available in both languages. Language preference is saved to your profile and persisted across sessions. ### How does the Agency tier work? Agency ($69/mo) includes everything in Insights-1 and extends content generation to every brand kit on the account (Insights-1 covers one). It does not include brand kits — each kit is unlocked separately — and there are no white-label exports or multi-client workspace yet. ### What AI models do you use? Claude by Anthropic handles all text generation (strategy, research, personas, voice, content scripts). Ideogram V3 via FAL.ai generates logos. ### Is there a subscription for the brand kit? No. The brand kit is a single payment and the kit stays in your account permanently. Insights-1 ($39/mo) and Agency ($69/mo) are optional subscriptions for content generation; neither includes a brand kit. A standalone per-brand-kit Content subscription is planned and not yet available. ### Can I use my brand kit outside Markuva? Absolutely. You own everything generated. Download logos in all variants, export the PDF brand book, and use all assets anywhere. There's no watermarking or usage restrictions on generated content. ### How is Markuva different from Looka or Canva? Looka and similar tools only generate logos. Canva is a design tool, not a brand strategy platform. Markuva combines strategy + visual identity + brand voice + AI chat + content intelligence in one 8-stage professional pipeline. ### Is my data secure? All data is stored in Supabase (PostgreSQL) with Row Level Security. You can only access your own brand kits. Authentication is handled via Supabase Auth with support for email and OAuth (Google/GitHub). ### Can I cancel my subscription? Yes, you can cancel anytime via the Settings page or Stripe customer portal. You retain access to your current tier features until the end of your billing period. Your brand kits and generated assets stay in your account permanently — a cancelled subscription never removes a kit you paid for. --- ## Blog (100+ Articles) The full blog is available at https://markuva.com/blog with 100+ articles on branding, AI tools, and brand strategy. ### Sample Posts 1. brand-positioning-101 — Brand Positioning 101: A Complete Guide for Startups 2. color-psychology-branding — Color Psychology in Branding: How Colors Influence Perception 3. ai-brand-strategy-tools — AI Brand Strategy Tools: The Complete 2026 Guide 4. typography-brand-identity — Typography and Brand Identity: Choosing the Right Fonts 5. brand-voice-development — Developing Your Brand Voice: From Strategy to Execution 6. logo-design-principles — Logo Design Principles Every Entrepreneur Should Know 7. competitive-analysis-framework — How to Conduct Competitive Analysis for Your Brand 8. brand-kit-checklist — The Complete Brand Kit Checklist: What You Need 9. ai-content-strategy — AI-Powered Content Strategy: From Theory to Daily Execution 10. personal-branding-guide — Personal Branding Guide: Build Your Professional Identity --- ## Comparison Tables ### Feature Matrix: Markuva vs Competitors | Feature | Markuva | Looka | Tailor Brands | Canva | Brandmark | |---------|---------|-------|---------------|-------|-----------| | Brand Strategy | Full 8-stage pipeline | None | None | None | None | | Logo Generation | 1 of 10 styles, 5 variants each (all 10 for $24.90) | AI logos | AI logos | Templates | AI logos | | Brand Voice | Complete guidelines | None | None | None | None | | AI Chat Consultant | Yes (every account) | None | None | None | None | | Content Intelligence | Yes (Insights-1 or Agency) | None | None | None | None | | PDF Export | Yes (included in the $14.90 kit) | Yes (paid) | Yes (paid) | No | Yes (paid) | | Bilingual (EN+PT) | Yes | No | No | Partial | No | | Starting Price | $14.90 one-time | $20/one-time | $10/mo | $0/mo | $25/one-time | | Complete Brand Kit | Yes | No (logo only) | No (logo + basic) | No (design tool) | No (logo + colors) |